Familia Badajosa LLC is more than a business—it’s the continuation of a family legacy that began in El Paso, Texas. Founded on the values of hard work, integrity, perseverance, and putting family first, we honor the vision of our grandparents, ‘Mickey’ and ‘Pepe’ Badajosa. Every product we create reflects our unwavering commitment to quality, craftsmanship, and the belief that success is earned through dedication and treating people the right way.

Our journey began with Baddie BBQ Rub, born from a passion for barbecue and bringing people together around great food. What started with one seasoning is only the beginning of our larger vision to create a family of brands that proudly carries the Badajosa name for generations to come. At Familia Badajosa LLC, we’re not just building a company—we’re honoring where we came from, creating opportunities for where we’re going, and leaving behind something meaningful for the generations that follow.